Expanding About this result to more placesĪbout this result helps you see more context about any Search result before you ever visit a web page, just by tapping the three dots next to the result. We’ve invested in building a growing range of information literacy features - including Fact Check Explorer, Reverse image search, and About this result - and today, we’re announcing several updates to make these features even more helpful. In fact, in a study this year, researchers found that people regularly use Google as a tool to validate information encountered on other platforms. Information literacyīeyond designing our systems to return high-quality information, we also build information literacy features in Google Search that help people evaluate information, whether they found it on social media or in conversations with family or friends. We’ve reduced the triggering of featured snippets in these cases by 40% with this update.
We’ve trained our systems to get better at detecting these sorts of false premises, which are not very common, but are cases where it’s not helpful to show a featured snippet. This is particularly helpful for questions where there is no answer: for example, a recent search for “when did snoopy assassinate Abraham Lincoln” provided a snippet highlighting an accurate date and information about Lincoln’s assassination, but this clearly isn’t the most helpful way to display this result.
We've found that this consensus-based technique has meaningfully improved the quality and helpfulness of featured snippet callouts.ĪI models are also helping our systems understand when a featured snippet might not be the most helpful way to present information. Our systems can check snippet callouts (the word or words called out above the featured snippet in a larger font) against other high-quality sources on the web, to see if there’s a general consensus for that callout, even if sources use different words or concepts to describe the same thing. They’re helpful both for people searching on Google, and for web publishers, as featured snippets drive traffic to sites.īy using our latest AI model, Multitask Unified Model (MUM), our systems can now understand the notion of consensus, which is when multiple high-quality sources on the web all agree on the same fact. Featured snippets are the descriptive box at the top of the page that prominently highlights a piece of information from a result and the source, in response to your query. Today we’re announcing one such improvement: a significant innovation to improve the quality of featured snippets. And we’re constantly refining these systems - we make thousands of improvements every year to help people get high-quality information quickly. We train our systems to identify and prioritize these signals of reliability. We design our ranking systems to surface relevant information from the most reliable sources available – sources that demonstrate expertise, authoritativeness and trustworthiness. Our latest quality improvements to featured snippets We have deeply invested in both information quality and information literacy on Google Search and News, and today we have a few new developments about this important work. No matter what you’re searching for, we aim to connect you with high-quality information, and help you understand and evaluate that information.
Sometimes that’s to look for the best recipe for dinner, other times it’s to check the facts about a claim they heard about from a friend. People turn to Google every day for information in the moments that matter most.
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